With a background in predictive analytics, Will pioneered the application of behavioural science within Swiss Re 10 years ago. By using rigorous experimentation methods, he has helped insurers around the world optimise their products and customer journeys, achieving significant uplifts in sales and customer retention. He now works in Swiss Re’s primary insurance division, iptiQ, where he leads the Office of the Customer with responsibility for consumer insight, CX and the application of behavioural science. He’s also global lead for Level Up, Swiss Re’s gender-equality network.
William Trump is a leading expert in customer behavior, specializing in live trials and predictive analytics. With a focus on behavioral science, he uncovers insights that drive significant changes in customer behavior. William has been instrumental in coordinating statistical analysis at Swiss Re since 2010, leveraging past data to predict mortality risk. As a regular presenter at insurance industry conferences, he shares his expertise in boosting sales and enhancing customer relations through innovative approaches.