Many moons ago, one of my boss’s mantras was ‘time is more precious than meat’. This was repeated every morning during our daily sales meetings. Those days, I sold ‘air time’ in the media industry.
Kate Nkatha is a commercial expert having gained valuable leadership and entrepreneurship expertise in the media, fast-moving consumer goods, health, and agricultural sectors. Some of these organisations include Nation Media Group, Mondelez International (formerly Cadbury Schweppes), SC Johnson and Son, and Population Services Kenya (part of Population Services International). She holds a Master’s degree (Business Administration) and an executive postgraduate certificate in Social Impact Strategies from the University of Pennsylvania.
Having started her career as a freelance sales agent in the media industry, Kate is currently the Commercial Director at Fairtrade Africa, an affiliate of Fairtrade International. Her current role entails offering sustainable supply chain solutions to global and regional brands, manufacturers, and retailers whilst providing market access to improve livelihoods for 1.3 million farmers located in 28 countries across Africa and the Middle East. Kate is passionate about trade and the opportunities that Fairtrade Africa offers organisations to balance financial and social returns on investment.
Kate serves as an advisory board member for Talent Gurus 254 and Go Getters Africa Limited.