George Riddell is EY Director of Trade Policy and Strategy. He has a decade of experience in international trade addressing geopolitical challenges.

He is primarily responsible for advising businesses on their trade strategy. Prior to joining EY UK, George spent over six years with the UK Foreign and Commonwealth Office representing the UK at the UN, OECD and WTO. He is passionate about helping companies prepare for increasing digitalisation of their international operations and to develop more sustainable supply chains.