In 2015, Santander started a new chapter at our bank with the launch of “The Santander Way”. Since then, their culture has brought them together and guided all of them, from the branches to the board of directors and the back office. Their purpose is to help people and businesses prosper In their daily work, not only do they meet our legal and regulatory obligations, but they also aspire to exceed people’s expectations. Santander continue to build a digital bank with branches, with a multichannel offer and well targeted products and services to fulfil all their customers’ financial needs. At Santander, the brand represents their spirit and enables them to get closer to people and businesses. It underpins their business strategy, transmits robustness and trust both globally and locally, and is consistent with the Group’s purpose. Their brand has been part of people’s and businesses’ day to day since Santander was founded in 1857. Over the years, they have evolved, renewed and adapted it to meet needs and help their employees, customers, shareholders and communities prosper.

Key experts

Juan Suárez Romero

Patricia del Valle

Global Head of Structured Trade Finance, Santander